We want to create “Soogle”. To do that, we must make a place to learn about sustainability first.

No battle plan survives first contact with the enemy…

That is why we focus on 1 thing and 1 thing only: to create a flexible and fun organization that can instantly adapt to market changes. An anti-fragile company that is not dependent on selling time or products for money, but a company that creates a sustainable passive income for all crewmates. All while having the best time of their lives.

… but we also love it when a plan comes together

We still need a compass that guides our actions and shows us what to do. That’s why we made a plan that consists of three distinct parts. Each part has to be concluded with clear milestones before we can proceed ‘to the next level’. Our goal is not to follow the plan to the letter, but use this as a guideline on our own journey - our compass - and to clarify decision making to our crew and the rest of the industry.